Effective advertising should act like a speed bump. Meaning that when a potential customer is skimming through a magazine or newspaper, we want him to slow down and stop at your ad.
Make it sing, make it soar. Make it happen, make it pop, make it hip and make it hop.
That's the philosophy by which we approach every single project.
Even in this age of internet and e-mail, when you possess a target list of prospective customers, the best way to reach them is through the postal service.
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